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Lumora Atelier
Lumora Atelier
Visual Editorial
6 Weeks
“Threads of Light” was a cinematic editorial campaign designed to reveal the artistry of Lumora’s couture collection through movement, shadow, and fabric storytelling.
Lumora wanted a campaign that elevated couture beyond fashion — into cinematic art. The challenge was capturing craftsmanship while avoiding conventional fashion film tropes.
Lumora wanted a campaign that elevated couture beyond fashion — into cinematic art. The challenge was capturing craftsmanship while avoiding conventional fashion film tropes.
Lumora wanted a campaign that elevated couture beyond fashion — into cinematic art. The challenge was capturing craftsmanship while avoiding conventional fashion film tropes.
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Our Approach
Concept: Story of light weaving through fabric as metaphor for creation. Visuals: Fluid long takes with fabric in motion, contrasted with intimate close-ups. Cinematography: RED Komodo with vintage lenses for timeless softness. Editing: Delicate pacing, sound woven with fabric movement.
Concept: Story of light weaving through fabric as metaphor for creation. Visuals: Fluid long takes with fabric in motion, contrasted with intimate close-ups. Cinematography: RED Komodo with vintage lenses for timeless softness. Editing: Delicate pacing, sound woven with fabric movement.
